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What investors are saying in today’s market about investing in legendary athlete memorabilia

  1. Strong Historical Appreciation
  2. Rare, high-grade sports memorabilia, especially items tied to legendary athletes have consistently outperformed traditional markets during certain periods.
  3. Example: A 1986 Fleer Michael Jordan PSA 10 sold for approximately $18,000 in 2019, peaked above $700,000 in 2021, and still commands a high six-figure value.
  4. Low Correlation to the Stock Market
  5. Unlike equities or bonds, memorabilia doesn't move with interest rates or inflation in the same way. This makes it a strong hedge during market volatility or economic downturns.
  6. Limited Supply, Growing Demand
  7. Supply is fixed or shrinking, especially for vintage or game-used items.
  8. Demand is growing, fueled by:
  9. Wealthy collectors
  10. Pop culture interest
  11. Globalization of sports
  12. Rise of auction platforms like Goldin and PWCC
  13. Cultural & Emotional Value
  14. You’re not just investing in an asset, you’re investing in history, nostalgia, and identity.
  15. This adds intrinsic appeal that can boost long-term value, especially with iconic items like signed rookie cards or game-worn jerseys.
  16. Authentication & Transparency
  17. Third-party grading services (e.g., PSA, BGS, JSA) ensure authenticity and help preserve value.
  18. Population reports and auction data provide market transparency for investors.
  19. Diverse Entry Points
  20. You can enter the market at various levels:
  • $3K–$20K: vintage cards, game-used items, rare autographs
  • $50K+: investment-grade assets like PSA 10 rookie cards or iconic memorabilia


Start investing in legends. Investors are flocking to this market, don’t miss the chance to expand your portfolio.